The same price, best quality Chinese too; the same quality, Chinese prices are too low. China is too rely on such a philosophy, laptop battery a step by step to win consumer acceptance
China too is a Tang Town, Linyi City, the township enterprises. In 1993, the Linyi Huatai Battery Co., Ltd. Chairman and General Manager Wang built up by 560,000 yuan Linyi Huatai Battery Co., Ltd., mainly for the rural market production of low-end battery products.
“The battery industry, survive is victory.” Looking back on the brutality of the battery industry competition, Wang l very well. 10 years ago, only have 17 of Shandong battery production enterprises, the country there are thousands of businesses large and small batteries 53977 , 66912 , 6H410 . With the Energizer, super, Panasonic and other international battery companies drive straight, small and scattered domestic battery companies either closed down or linger in the cracks.
Wang Sheng, a native of Shandong, he Shi-cheng benefits, for both rural and urban low-end consumer groups, at every step, moving steadily. The same price, best quality Chinese too; the same quality, Chinese prices are too low. China too is relying on to do business in the initial concept, a step by step to win recognition of rural consumers. Cheap, power foot, the consumer the impression that China is too batteries. A money 4 of 5 batteries in urban China are too small shops, family-run shop and the rural market is selling well.
To open up domestic and international markets, to establish a scientific and efficient marketing network. China too in the domestic market taken by scientific marketing strategies and establish a mature marketing network, so that China is too rapid increase in the battery market share, the market transition from north to south covering the development of the market transition from low-end to high-end development products to enter the country more than 20000 and medium-sized supermarkets, the majority of provinces and cities nationwide coverage. Just a few years time, in the domestic low-end market share of China too become the largest battery manufacturers. At the same time China is too active part in Canton Fair, the Hong Kong Electronics Show, Electronics Show in Las Vegas and other key inside and outside the exhibition, and energetically develop the international market. China too has invested several million dollars in Europe and America, Africa, Brazil and other countries and regions registered the “hu-atai”, “lightning”, “Double Tiger” and other brand-related products greatly enhanced the visibility and reputation in foreign countries, in order to products to international markets has laid a solid foundation.
In 2004, 2007, the Chinese too much battery for two consecutive years by the State General Administration of Quality Supervision, Inspection and Quarantine recognized as “National Inspection-free Product”; in 2005, China has been too much battery Provincial Quality and Technical Supervision, Provincial Famous Brand Strategy Promotion Committee as “Shandong brand-name “; in 2006, the company won the” China Patent - Shandong Province Star Enterprise “certificate; in 2008, the company won the” Technology Center of Shandong Province “,” focus on fostering and developing of Shandong Province’s export brand “,” Customer Satisfaction Unit in Shandong Province “and other honorary titles, Wang Sheng, Shandong Province, also elected to the Eleventh People’s Congress.
To independent innovation into high-end market
In high-end market to survive, we must continue to innovate, develop new products, improve the technological content of products BDM01 , C1295 , C5331
In the low-end market, the accumulation of sufficient strength, China is too began to coveted high-end market. “We have taken the road encircling the cities from rural areas.” In Wang described China too l development blueprint, the Chinese too will use the two-year period occupation of the domestic high-end battery market, five years to become an international high-end battery top brands.
From 2004 onwards, China too started to adjust product structure to maintain its current production of normal cells have also begun to produce high value-added, high-tech products. The establishment of branch offices in Tianjin, China too, as its new product research and development center and marketing window. China too has two international advanced level in Canada Hoi Pa mercury-free alkaline battery production line, production of alkaline batteries of high capacity, high power, has reached the world advanced level.
“To survive in the high-end market, we must continue to innovate and develop new products, improve the technological content of products.” Wang l think that this is his with the masters must have the basic quality. China too in science and technology are primary productive forces under the guidance of the theory, adhere to the path of technology development, actively promote science and technology enterprise strategy, increase scientific and technological input. At present, the company has a provincial technical center, built a sound technical development center and battery testing center, the existing quality control center, design and planning center, science and technology information center, laboratories, Technology Development Department alkaline batteries, Ni-MH battery technology development Department, high-power battery technology development department and other functional departments. Company R6p developed mercury-free high-power batteries to fill the gaps in the province, identified by experts, the products reach the domestic advanced level of similar products, was awarded third prize Provincial Science and Technology Spark Award. China is too dominant products LR6, LR03 alkaline batteries environmentally-friendly, with a long discharge time, discharge performance, about 7 times more than the normal battery excellent quality, was rated as high-tech products in Shandong Province. Research and development of the AA2000 Ni-MH rechargeable batteries won the State Torch Program projects, the success of the product research and development to fill gaps in the province. Invested nearly one million new green on the type of 6F229v battery production line, filling gaps in northern China. Equipment using the most advanced fully automatic battery production line, relying on the power of Suzhou Institute of Chemistry of scientific research efforts to improve formulation, production process, to further improve the energy density of batteries and integrated electrochemical performance, the battery through the discharge detection, to reach the domestic advanced level. Continuously strengthen cooperation with China is too large and medium institutions, research institutes co-operation efforts, greatly improving the R & D, innovation, for the production of high-quality batteries provided a strong guarantee. In 2003, the company’s Science and Technology Department of Shandong Province has been identified as “high-tech enterprises.”
Wang Sheng said that China too plans to invest 110 million yuan building construction area of 1.5 million square meters of Chinese R & D Building, so that the new battery production base. The new green on the 9v battery and coin cell battery production line and they are being newly R20 high-power battery, R14 high-power batteries, lithium-ion rechargeable battery research and development. And the National Institute of Light Industry chemical power, relying on its technical superiority and China into the production of too much capacity, and gradually form a chemical power Institute incubator of new products, and thus make China too will not only have the scale advantages, brand advantage, but also have the advantage of new products, .
China is too concerned over the development of new products and more challenging is the brand image enhancement. In the low-end consumer market, low-cost strategies or promotions are effective stepping-stone, but in high-end market, consumers have high brand loyalty, Chinese people are too how to make high-end consumer awareness and acceptance of, is on its ability to enter the high-end market, the key.
“We have a large number of low-end consumer people, they can not always low-end consumer.” Wang l believe that these low-end market, consumer groups, if income increases, they will choose high-end products, pre-empt the Chinese too will be deeply affect them, which is supported by China’s consumption of too much access to high-end market basis. For example students at school may be on the campus store to buy China too, after graduation with the increase in the consumption level may be too much at the supermarket selection of Chinese high-end products. In order to change the image of low-end products, China is too In addition to adopting a Duracell, the same Nanfu exquisite packaging and other products, but also has invested tens of millions in the CCTV, Shandong Satellite TV to do image advertising, in order to enhance corporate image.
China is too digital Wang, Jinhua and other high-end products too, with its stable performance, good price, consumers and the community has won the unanimous approval.